Usability rules the web. If a client can't navigate your website, then he will not use it. While everyone strives to create cool website designs, they slip thinking simple and considering whether the design actually accomplishes its goal, which leaves an unsatisfied client that can't make use of the website and probably won't revisit .
Your website needs to anticipate the user's expectations and choose appropriate design elements that make it easy to find and use information. Designing the perfect web site is a challenging process.
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